Douglas Elliman worked with an agency on a major rebranding in 2020. Once their new look was finalized, I lead a small team rolling out the look and feel across all digital and print touch points. We created hundreds of designs that were transformed into templates that could be used by the brokerages for everything from emails, social, postcards, brochures, stationary, signage and much, much more.
The Body by Victoria sub-brand is the largest selling category for VS. This rebranding campaign launched with a homepage takeover, as well as multiple landing pages headers. Emails and PPC ads were created in support of the month-long event.
The VS core fragrances were ready for a zhush. We gave the top five an update, relaunching the fragrances with landing page takeovers and new editorial pages to create a permanent destination for her favorite scents.
Concept, design and production for 88 catalogs a year. It takes a village to mail this many catalogs a year, my team focused on graphic design. I worked cross-functionally with photo, copy, operations, post-production, merchandising and leadership to deliver exciting content to our customers.
Lighting, composition and styling are the critical components of a great beauty shot. This is a sampling of some of my favorite shots for Avon and Bare Escentuals.
I moved to Seattle and it rained for 100 days straight. In the three years I was with the brand the direct business transformed from 75% catalog to 25% site to the exact opposite. It was an awesome experience art directing for a great customer driven brand while its business model evolved at breakneck speed. I directed shoots in all kinds of locations… in the mountains for the holidays and in the islands for resort.
I worked with my tiny app team developing these stickers to be used for messaging. They are a fun splash of branding, illustrated by one of our in-house designers.
Creating beautiful fine jewelry photography requires an eye for detail and lots of patience. It is necessary to capture the details, layer on beautiful light and create beautiful compositions.
